How To Run A Paid Ad Campaign On Snapchat
With the recent boom in online and content marketing, more and more business’ are starting to ask the question of how to run a paid ad campaign on Snapchat. PPC, or pay per click ads are a great way to drive revenue and provide a means to track certain data factors that affect your business. Of course, incorporating this into a mobile platform is also imperative. There are several ways to use ad space on Snapchat, and really any other media platform to sell content and re-market it for increased exposure. Consequentially, it is such a crowded industry that getting traffic on your ads is an uphill battle. On the other hand, there are several things you can do to stay ahead and maximize your output on a budget. PromoAffiliates is here to help with a comprehensive look at how to run a paid ad campaign on Snapchat.
The biggest question on how to run a paid ad campaign on Snapchat is whether or not you have the content to support it. If you create original content or sell a specific product the first step is always meeting a markets need. Whether you’re running ads on Snapchat or any other platform there is a general process that you should follow:
- Create: Produce content and share it on social media.
- Amplify: Selectively promote your top content on social media.
- Tag: Build your remarketing audience by tagging site visitors with a cookie.
- Filter: Apply behavioral and demographic filters on your audience.
- Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
- Convert: Capture qualified leads or sale.
When asking how to run a paid ad campaign on Snapchat it is also important to improve your quality score. Quality Score is a metric Google uses to rate the quality and relevance of your keywords and PPC ads. High quality score influences your PPC ads and lowers the cost per engagement.This metric is crucial when it comes to your ad campaign, Snapchat or otherwise because it allows you to do more with the same budget. The simple way to improve this score is by promoting the best of your content.
The more you can dial in on a specific market and it’s individual needs and preferences, the less wasteful and more successful your Snapchat ad campaign will be. Examine your audience and think about how most of them live. Individual income, geographical location, and general buying interest. These are all things that will affect what content is pertinent to them, and therefore what kinds of ads will actually get you the clicks you want. The idea is to cast a small net at a specific demographic rather than at a large conglomerate. aiming for a huge audience is lazy and a waste of resources.
Another thing to consider is taking advantage of social media websites custom audiences tool. This allows you to market directly to key influencers and industry authorities who can endorse your product or even open up other avenues for free advertisement. Whether it’s Twitter’s tailored audiences or Facebook’s custom audiences, this opens a ton of new and exciting advertising use cases!
Free Clicks From Paid Ads
The focus of your ad campaign needs to be on the thing that matters most to your business, whether that’s clicks to your website, app installs, followers, leads, or actual video views. For example, if you run a Twitter followers campaign then you only pay when someone follows you. But your post that’s promoting one of your premier bits of content will also get a ton of shares, replies, mentions, likes, and visits to your website. All for the low, low cost of absolutely nothing! Stay away from ad campaigns on social media sites that charge you per engagement. That means you’re paying for every share, profile view, or clicked hastag and it doesn’t actually lead anyone back to your content.
Form Your Content To Be Easily Received
Another keystone on how to run a paid ad campaign on Snapchat is creating and promoting content that is easy for anyone to enjoy. Remarkably, the general social media user base tends to watch videos without sound. This means that if you make a video without some sort of subtitle, or recognizable action in it the majority of people will just skip over it. The industry is all about accessibility. Promote videos and content with sound that have success but use visual keys and are relatively short and succinct.
The other advantage of this is that you can easily share your own content on other social websites. Whether it be Reddit, Medium or Digg you can get hundreds or even thousands of views and free exposure. Just keep in mind how your content is formed in relation to where you’re putting it. This is free and will only cost you some free time. But it is an effective way to create buzz for your content and lead people back to the source, where you have your PPC ads and the exposure can generate ad revenue.
Combine Social Ads And PPC Ads
Perhaps one of the most clever answers to how to run a paid ad campaign on Snapchat is to combine social ads with PPC search ads on Google using RLSA. This is incredibly useful for pulling large amounts of clicks on your ads. You can target customized search ads only to people who have recently visited your site when they search on Google. It increases click-through and conversion rates by three times and also reduces cost-per-click by a third. However, RLSA doesn’t target people who are unfamiliar with your brand, which is where social ads come in. Social ads will help more people become familiar with your brand and are relatively cheap.
A combination of these techniques used in congruence with good content will result in a successful ad campaign. Whether it be for Snapchat or another media platform this strategy is universal and always produces results. Re-marketing high engagement content through social media ads to a targeted demographic is crucial for positive results.
Still not sure how to run a paid ad campaign on Snapchat? PromoAffiliates offers free consultation and world class service.