Influencer Marketing Reach –
Millennial Market Surge
Social media celebs and influencers dominate the brand advocate arena with reach to millions
By Sean Turtle, COO PromoAffiliates – August 30, 2016 — 4:00 PM PDT
Advertising guides nearly all our decision making and influencer marketing efforts are online on a variety of platforms in today’s techie world. A brand advocate who might otherwise not have monetized their content effectively, can take part in huge marketing budgets from savvy companies. There is a rising tide of press on the changing landscape of digital marketing. A recent article at Inc.com called social influencer marketing one of the “hottest trends in marketing in 2016.” An August 5th report from Bloomberg.com said over $250 million spent on 300,000 sponsored Instagram posts from influencers in July alone.
PromoAffiliates is poised to also connect the millennial market with top brands through the reach influencer marketing. The sum of 120,000 social influencers have a reach of 2.1 billion people! Working with Uber, the Hollywood based company, generated over 35,000 new users last month for the rideshare giant. PromoAffiliates linked Uber with Youtube influencer Coby Persin who’s video topped 7 million in the first 90 days. Another brand advocate got Uber 5,000 sign ups in the first 2 weeks with a reach of 1.2 million subscribers.
How do they do it?
With a focus on promoting national consumer brands like Uber, Postmates, DoorDash, Drizly, and more, PromoAffiliates is very experienced in influencer marketing. In order to work with a brand advocate, they must have trust with their audience. This trust can also be seen in real engagement like shares, likes, comments and other attribution. The brand advocate seamlessly makes fun and casual content. Like a like vlogging in an Uber or free delivery from Drizly or DoorDash for example.
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