The Best Search Engine Marketing Agency in Pennsylvania
When choosing the best Search Engine Marketing Agency in Pennsylvania or anywhere for that matter, there is a right and a wrong way to go about doing so. PromoAffiliates has identified common problems when hiring a company to optimize your website & get your ppc set up, so you can skip straight to the good stuff – new clients or customer acquisitions.
When Looking for The Best Search Engine Marketing Agency in Pennsylvania…
Do not automatically assume that Google has your best interests in mind. We have found that a lot of our client have gone with the top results provided by search engines when looking for reputable Search Engine Marketing Agencies or companies. The problem is that most of the time, the top results you see are paid advertisements.
Why is that bad? Well, let’s be logical about the situation here. If a SEM company is as good as they say they are, why are they themselves not depending on the results of SEM to attain new clients? Wouldn’t it make sense that an SEM company would be able to gain new acquisitions through the soul use of optimizing their website to attract visitors searching preferred keywords (Much like how you found us today.) and also use paid advertisement?
When deciding on the best Search Engine Marketing Agency in Pennsylvania, or anywhere, research is your number one ally. We have listed a few ways you can begin to scout out potential firms below:
- Facebook Reviews on A Company Like Page
- Google Reviews for The Company
- LinkedIn Endorsements for The Company
- Previous Clientele Referral
- BBB Accreditation
Take note that most of the ways you can confirm the legitimacy of a company are through peer reviewed sites, platforms and social media. If people have a bad experience they most always want to talk about it where others can see, in hopes to help other companies or individuals not make the same choices or mistakes they have.
Companies Have No Secret Sauce
When looking for the best Search Engine Marketing Agency in Pennsylvania, do not be fooled by the typical SEM pitch about proprietary methods and secret recipes. SEM is not black magic. It’s origins, algorithms and methods are open source to anyone on the internet who is willing to look and a company should have no problem telling you what they plan to do.
In fact, before agreeing to SEM services, make sure that a complete audit is provided with all changes and recommendations. The company you plan to trust with the optimization of your website should be more than happy and willing to provide this.
SEM is not convoluted, it’s not hard and it’s not internet sorcery; it’s just simply time consuming and anyone who tries to tell you otherwise is not being honest.
PromoAffiliates Tips for Picking the Best Search Engine Marketing Agency in Pennsylvania
Step 1 – Define Your Goals
Take some time to sit down with your team, whoever that may be. Whether it’s your CEO, Your COO, Your Creative Department or your Best Friend, it doesn’t matter.
Take out the time to brainstorm what you want to accomplish by hiring a Search Engine Marketing Agency. Some common themes we see from businesses are:
Some examples of good goal:
- Traffic from Specific Demographics or Markets
- Boost in Online Sales or Revenue
- Enhanced Reviews or More Reviews in General
Some examples of bad goals:
- I Want to Be on Page 1 Result 1 Of Google
- More Traffic & We Don’t Care Where It Comes From
- We Want to Beat All Our Competitors
- We Want a Higher Page Rank
Why are these bad goals? In essence, SEM is about the overall progression of your website, business, brand or niche. The strategies used for one company, may not and most times will not work for your company. It’s just a fact and your Search Engine Marketing Agency of choice knows it, so you should too.
It’s also important to note that SEM is not an overnight venture. It is the accumulation of consistent changes on a daily basis over the period of months or years to help the long term standing of one’s business, idea, product or niche online.
Step 2 – Pick Three Search Engine Marketing Agencies
Don’t decide to go with the first Search Engine Marketing Agency you see or heard from because you liked their pitch. As stated above, some of the best Search Engine Marketing Agencies will be found through referrals from other companies or by searching through reviews and client testimonials online.
Here is a list of a few questions that we recommend asking the Search Engine Marketing Agencies you are surveying.
- What best practices are you going to use to help reach these goals and why have you chosen to do it this way?
- And what is your communication or reporting process and how often will we receive communication or reports?
- What do you do when things aren’t working or your projections have not been met?
- How do search engines rank the best results and how do you plan to influence them?
Pro Tip: Ask for an SEM audit of the company’s website in which you are surveying to hire. Chances are if their SEM report or audit isn’t in good standing, yours will not be either.
Step 3 – Pull the Trigger
Now that you have researched multiple companies and reviewed their competency, it’s time to decide. We recommend getting with your team again (mentioned above) to get their input and ideas. What you have not thought of or considered, someone else may have.
Pro Tip: If you will need ongoing SEM, we recommend contracting with an in-house SEM consultant or analyst, rather than paying a firm. (PromoAffiliates offers connections to in-house SEM analysts)
Conclusion About The Best Search Engine Marketing Agency in Pennsylvania:
We’ve covered a lot of information here today about finding the best Search Engine Marketing Agency in Pennsylvania. If you have any questions about the process or would like to consider using PromoAffiliates as your Search Engine Marketing Agency, please reach out to us through the contact page. We would love to hear from you.
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