Why You Should Strive for Page One Google
This just in – PromoAffiliates has discovered the best place to hide a dead body, if you should ever need to. Where you ask? Page 2 of Google search results.
That’s right. If it ever so happens you need to hide any skeletons in your closet, Google is a great place. No one will ever find it if it’s past page one or beyond. Why is this?
Google has noted, as well as many other credible websites – less than 10% of organic Google searches move past page one. Considerably low, isn’t it?
Google has also confirmed that another 10% of clicks go to paid advertisements above organic search listings and that 90% of all users select the first three results after ad placements, with the first listing returning a total of 33% of all clicks. Alarming, isn’t it?
If You’re Not First You’re Last
The sad fact of the matter is this. If you are not coming up on spot one, page one for Google, then your work and website / landing page is not done.
SEO is an ongoing and ever changing practices that webmasters, bloggers and web developers must conform to.
With every new algorithm release or change, you must adapt to become better than you were previously and most importantly your competition.
So, How Do You Get to Page One Google?
This, in its self is the million-dollar question, isn’t it? Business’s, startups, web masters, bloggers and web developers all want to know the same thing. How do I get to page one Google?
Here at PromoAffiliates we’ve gone ahead and put together a strategy for you. If followed for at least six to 12 months, you should see some noticeable page gains in all major search engines (Google, Bing, Yahoo).
#1. Build Your Website Correctly
As the old proverb goes; “If you start with junk, you’re going to end with junk”.
When building your website, it is important to follow W3C & HTML/CSS best practice rules. Some of those rules include:
- Responsive Design
- Mobile Friendly Images & Typography
- Proper Color Palates
- Proper Use of Meta Tags
- Proper use of H1 & H2 tags
- No Inline CSS content
- Proper Use of Schema
- Gzip Compression
- Expiring Headers
- Bounce Reduction Methods
While this is not a complete list, it is a great place to start. We urge you to head on over to SEO Site Checkup for a comprehensive list of on and off-page requirements.
#2. Content is King
Now, more than ever in the past, Google is cracking down on websites that do not prioritize their content. What this means for you is that your website should be focusing on answering frequently Google’d questions in your niche via blogs and other informational material (Kind of how we are right now on the blog you happen to be reading).
In addition, all content should use proper grammar and word usage in the language for your anticipated audience. Outsourcing content creation from individuals who do not fluently read and write that language is a great way to get ranked down for the creation of subpar content.
Also, as mentioned above. When creating content, make sure that you are supplying the demand. You can access a plethora of keyword data research and analytics through Google’s keyword planner in Google AdWords. Do not skip this step. Thoroughly research what is trending and you will have a better chance of making it to spot one page one Google.
One last thing to note is that when content is being created, it needs to follow SEO best practices. If it does not, it will not reach its optimal vision on the internet.
if you need assistance creating content that is properly SEO’d, please reach out to us at Promoaffiliates. We provide no cost consultations to help get you and your business, startup, company or organization on the right track.
#3. Backlinks & Notoriety
Ever heard the saying “You’re only as good as the company you keep”? Well, it’s true – even in the case of Google. If you have other websites with poor content and low rankings linking back to your website or content, you will inherently also have low ranking attributes.
On the other hand, if you are endorsed by notable publications and websites with premium content – you will be associated as so. When allowing others to link to your domain, content or website, be very picky in your standards. It will quite literally make you or break you. With brings us to our next point; backlinks.
We’re not going to go too much into backlinks because we have beaten them to death in our other backlink articles. Just remember that all backlinks are not created equal, you should never pay for them and superior content will earn you backlinks from other websites naturally without effort.
Blacklinking strategies should be sought with extreme caution. Done correctly they will help boost your rankings to page one Google.
#4. Be Consistent
In our experience, a lot of websites fizzle out or do not reach page one Google because of their inconsistency. It’s important to update your website two to three times weekly with blogs or new information that specifically pertains to your niche and/or business.
Your priority and number one job is to make Google believe that you are the authority. That your website contains all subjects and information worthy of organic search criteria and live humans would prefer to use your platform over other websites.
If you can’t accomplish this, then you will not be awarded spot one page one Google. Becoming the best takes time, patience and a positive attitude but always remember – “If you are not first, you are last!”
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