How To SEO A Website
A very common question PromoAffiliates receives is how to SEO a website. Search engine optimization, or “SEO'” is a blanket term for the various methods you can use to ensure that your website and it’s contents are visible on search engine results pages. Of course the goal should be to hold the number one result on the first page, however the first goal should just be “get on the first page”. Because let’s face it, no one checks the second and third pages of google. Of course paid results are always going to appear first on results pages, however there are several things you can do to make sure that you know how to SEO a website properly and get the highest possible result.
Why It Is Important To Know How To SEO A Website
A website that is well made and has great content means very little if no one sees it or uses it. Creating a strong site architecture and making navigation of your website easy will help it index on result pages. New traffic to your page is directly linked to how well it is SEO’d and that will be the driving factor for organic views. According to Google, 67.60% of all organic clicks on website pages were in the top 5 index spots. Understand the importance of this.
What Search Engines Look For
In order to answer how to SEO a website we must first look at what factors are being measured by the search engine. Search engines main goal is to find the most relevant results for what the user is searching. Some algorithms cannot be accounted for as the search engines source code isn’t public, however you can be sure that such things as the users location, their search history, time of day and other various things will be a key factor in determining relevancy.
- Regularly publishing quality content that is well produced and based off popular subjects is slowly becoming a more important factor. Google is moving towards long-form content that considers the visitors intentions rather than using keywords based on popular search queries to create content.
- Your webpage’s loading speed is becoming a key differentiator for websites. Make sure that it isn’t clunky or slow or it can impact your index score.
- Internal linking – links from one page on a domain which lead to another page on that same domain. This will reduce bounce rates and add to keyword recognition without spamming a keyword on every page of your domain.
- Adding a link from an authority website. This is essentially a well recognized website whom users trust and other websites or industries will have loyalty towards.
- Meta descriptions and tags. This is the short paragraph of text that appears under your page’s URL in the search results, incorporate the keyword for articles and make sure it is succinct and relevant.
- You can make your search results appear more attractive by adding Schema markup to the HTML of your pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info.
- When using images (which you should do) make sure you’re adding alt attributes either containing your keyword or tagging something that is relevant to the article. Describing what is in the image will increase the chances of your images appearing in Google Images.
- Use sub-directory root domains instead of sub domains. Stay away from hyphens and alternative domain names (.biz .name .info)
- Keep the headlines for your articles short; under 55 characters. This will make sure that the headline is completely visible.
- DO NOT turn off your comments section. Having a thriving community of active visitors is important, just monitor possible spam comments.
- Location of the user is important for the visibility of what they’re searching, so register your business address with Google.
Social Media Opportunities
Outside of how to SEO a website, think about how you can bring traffic through other sources. Make sure that your website is listed on all of your social media accounts and linked in any relevant posts. However, this requires that you maintain a presence on said social media accounts in a friendly and professional manner. Promote community involvement and you can see an increase in site traffic from that alone.
How To SEO A Website: The Do Not’s
This list is a lot shorter and mush easier to avoid than most people think. One the main things you should look out for is overloading your site and its articles with keywords. Giving up readability for keyword stuffing is a bad idea because it affects the content and its unclear whether Google uses keyword density as heavily as it used to. It’s also a good idea to avoid link buying and link farms. The most valuable links to your site are those from authority websites within your company niche. That being said, the same thing can be said about ads. Ad revenue is great, but to many ads can slow down your site and decrease readability. At all costs avoid hidden text and links. Google can and will punish you for it.
The question of how to SEO a website is not an easy one, but with so many different factors in play you can be sure that correct SEO work will be extremely beneficial. If you want your website to see more traffic and your business to have good awareness with its customers then it is imperative that your SEO efforts are in order. If there was one thing you could take away from this, it should be that content triumphs over fluff. Keep you readers and potential customers interested with quality content and you should have no problem with search engine optimization. Just be sure to balance these things; to much of any of these tips will set off a red flag for Googles algorithms and hurt your website.
Did you like this article? Have more questions about How to SEO a website? PromoAffiliates offers free consultation and world class customer service.