How to SEO Audit Your Website
Wanting to SEO audit your website? Running an audit of your websites pages is not only important; it should be mandatory. Many webmasters, graphic designers and web developers can build a great looking site but if your goal is to get your content indexed on major search engines, it is equally important to make sure you are following SEO best practices.
Fortunately, running an SEO audit is not only free but it is easy. With the information, you receive from your audit you can have an effective edge over your competition and boost your rankings.
Required Tools to SEO Audit Your Website
With the tools, above you can begin to SEO audit your website. All above resources are free and can be found by clicking the above links.
Step #1: Check That There is Only One Version of Your Website
Let’s consider the fact that there are multiple ways to type a website into the search bar at the top of your preferred search engine.
To make sure that Google and other search engines only see one version of your website, it’s important that you tell your server how to redirect users to the version of your website you want to use.
As always, we recommend using an SSL on your website if you are transferring any user information through contact forms, email captures and so forth.
To effectively fix the proffered vision of your website, it requires you to edit the .htaccess file. Make sure to use your hosts recommended codes and guide to complete this step.
Step #2: Add Your Preferred Vision into Google Webmaster Tools
After you set up your Google Webmaster Tools account you will have the option to select your preferred vision with google.
Effectively, doing this also makes sure that google does not confuse your website as two websites, instead of one. (Yes, it is possible and happens frequently.)
Step #3: Head Over to SEO Site Checkup
The next step will require the most time and patience from you or your webmaster. Go ahead and naviagate to www.seositecheckup.com and enter your websites home page into the field that says “Website URL”.
After doing so and clicking “Checkup!”, SEO Site Checkup will analyze your website on a per page basis and let you know wat needs to be fixed as well as how to fix it.
Note: this is a per page basis and you will have to run it on multiple pages if you want to increase your SEO score for other parts of your website.
Step #4: Let’s Make the Changes
When discussing SEO, some changes are more important than others. Below we have listed the most important issues that you should focus on to make sure your website is compliant with SEO best practices.
Make sure that you are taking advantages of your meta titles on your page. Your Meta Title should contain the keyword or key phrase you have assigned to the page.
Example – If your website is about eSports News, your meta title might look something like “Website.com| The Latest eSports News For 2017”
Meta Descriptions let Google and other search engines know what the focus of your page is and what content it includes. Make sure to also incorporate your keyword or key phrase into the description, like how you did with the meta title.
Example – “Website.com covers the latest, hottest and most up to date eSports News and information from across the world.”
The content on your page should include your key phrase or keyword from your meta title and meta description at a rate of 2-3% density.
What this means is that you should include “eSports News” in your page’s information in proportion to the total word usage.
A great rule of thumb is to use your keyword or key phrase 6-8 times per 1,000 words.
H1 and H2 Headings
These headings are very important to how Google or other major search engines index’s your website. Using subheadings as they are designed to will also allow users to quickly scroll and find the information they are looking for, as they stand out from regular text.
Use your key phrase or keywords in your h1 headings while using related topics in your h2 headings.
Example – Your h1 heading could be “Welcome to the #1 eSports News Website in The World”, while your h2 heading could be “Get the best League of Legend strategies and guides”. H2 tags should re-inforce the related content of your page to search engines – too many tags may make the topic less clear, or look like spam tactics
Step #5: Test Your Sites Speed
How fast you serve your page from your server is equally as important to how it looks and how it functions. Slow page loads have higher load times and do not retain your website visitors.
For a comprehensive list of how to speed up your website, visit https://gtmetrix.com/. Enter your website domain and analyze!
Quick Tips for Increasing Site Load Time
- Do not use Javacript if you do not need to. A lot of websites use JS just to be flashy and set themselves apart from the competition. While this may be great on desktop versions of websites where a user has a strong Wifi connection, it will be extremely slower on a phone when a user is trying to visit your page on a mobile device. Our recommendation is to simplify.
- Optimize your images. Do not serve images that are bigger than the constraints of your div containers. It will lead to increased load times and bad user experiences.
- Minify all CSS and JS files!
For more information on how to enhance the efficiency of your mobile read our top 10 tips for mobile sites.
Final Word About Your SEO Site Audit
This guide is meant to serve as a starting point for creating an enhanced website that functions with SEO best practices. For a complete website audit, contact PromoAffiliates today for more information and a free consultation.
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