The Basics of SEO (Search Engine Optimization)

SEO made simple

If you are beginning your path in marketing either yourself or your company you’ve certainly heard the phrase SEO. New to the advertising world, or just trying it for the first time on your own, this phrase can be intimidating.

But it’s actually quite simple.

SEO and Search Engine OptimizationWhat is SEO?

SEO or Search Engine Optimization is a process in which websites improve their visibility and quality of audience. An SEO campaign is meant to make your site easily accessible to the relevant audience organically. Organic in this case meaning naturally and not paid for.

What is the goal of SEO?

As mentioned before the main intention of search engine optimization is to generate higher rates of relevant traffic. When exercised properly not only will search engine optimization create more traffic to your site, but it will also aid the search engine itself in deciphering what you are.

Popular search engines like Google, Yahoo! or Bing, gather information about the content on the internet. From this information they build an index, this index is then fed through an algorithm that is meant to best match data with a consumers’ question. A properly executed search engine optimization campaign will be accessible to this algorithm and therefore will reach a broader audience.

Search engine optimizations’ focus is on the last word, ‘optimization.’ Optimizing your site by means of keyword density, meta-descriptions and internal links.

How search engine optimization works.

There are many things that contribute to search engine optimization. The words on your page, the way sites link to your own and above all making sure your site is structured in a way that search engines understand.

An example of SEO could be using keywords or backlinks. Within your page that help attracts appropriate consumers toward your site. By focusing on keywords you are gearing your site to be more accessible to human users. Rather than designing them specifically for the search engine. This is referred to as “white hat SEO,”.

Exercise search engine optimization is referred to as “black hat SEO.”  Contrast to white hat SEO this method targets the search engine and not the consumer.

Instead of creating user-friendly web content this ‘unethical’ method of search engine optimization utilizes keyword stuffing. Invisible text and doorway pages in the attempt to trick the search engine into ranking them higher.

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