Best Web Design Company
As a partner with web development companies, and the creator of our own website, PromoAffilliates gets asked frequently what makes the best web design company. A simple question but there is a lot that goes into what a web developer does. However the best web design company will not only use the latest techniques but also work with your business in mind. You simply should not pay money for a web developer who isn’t out to spread your message the way you want to. So it is important that they uphold certain standards of practice and of course are transparent with you about the services you are going to receive.
First of all, make sure that you’re going to a web developer who operates in your market. This will save some leg work down the road and allow the dev to be more innovative with your website. This also means that they have a better understanding of your target market and have worked with websites that were successful in a similar field before. Do your research on this because it is very important. For example, a web designer who works with the fashion industry wont know what customer’s buying industrial supplies are looking for in a website.
SEO Comes First
Your website relies heavily on SEO for site views. SEO, or search engine optimization is a broad term for simple techniques that account for a search engines AI. It essentially helps your website land at a higher ranking in Google, or whichever search engine your customer uses. The best web design company is going to prioritize this. While keeping with your image, the website needs to have a quick loading time, easy user interface and proper meta tags and keyword density. Otherwise your website will not even be seen by potential customers and might as well not even be there.
Having said that, they need to have the ability to be flexible in their design and skilled enough to find less clunky alternatives to what the customer will want. Good web design principles are not innate and must be learned. The best Web design company should have a myriad of techniques under their belt for any situation.
Keeping The Content Pertinent
This should go without saying but the website needs to follow one main idea and be tailored to convey a single vision. Blank pages, irrelevant posts and invalid hyperlinks will kill this. Images are a must, however there shouldn’t be images that don’t belong and don’t add to the content. All this will do is slow down the page and ruin your SEO factor. If there is a problem with this, or a disconnect between what you want and what they are providing then there is a problem. A competent web developer is also one who can problem solve and figure out a common ground to keep all parties happy.
This is a more general rule when it comes to any customer orientated service, but the best web developer will reach out to you regularly. Most web pages don’t come up in a day and you’re going to need updates. How long will this take, how much have you done, is there anything else you can do to speed it up. These are all valid questions, and your web developer should be checking up with you regularly to answer them. Good communication is key here. Not only will it help avoid problems down the road or crsuhed expectations, but a good communicator is a sure sign of someone who value their work and their customer.
Reading The Market
The market that you’re trying to meet is ever changing and somewhat unpredictable. There is no exact science to knowing what consumer’s are going to be looking for next. But the best web developer is going to know what is currently the focus in your market. What the customer is looking for from a website, which functionality they prioritize. These are all things that should be kept in mind when designing a website. Understanding these things will also allow the web developer to be creative and make a new leap in their own portfolio, which means your website will be unique.
Avoid web designers who use pre fabricated layouts and copy other websites ideas. This shows a lack of creativity and skill. In order to get the most from this, make sure that your developer has the skills to bring something fresh to the table. An original design, a new idea for your websites functionality or something as simple as being able to make your design special. To that note, being able to include responsive design is a major plus. Fluid graphs, dynamic text and flexible images are all examples of this and while they look great can drag a website down if not executed properly.
Probably the most important trait of the best web design company is going to be the ability to think ahead. How will this page look on mobile? Will minimizing the screen impact whats seen on the home page? Is the website easy to navigate and do all of the images have backlinks? These are basic skills but can be overlooked by even the most seasoned of pros. If your website has a dynamic layout that has moving images or shifting text then it should be designed in a way that does not affect the readability of the website. These are all common things for the best web development company to have in their toolbox.
All in all the best web design company is going to be able to meet your needs but also be able to account for the needs and wants of the market. Designing your website with proper SEO in mind while still making it functional and original should be completely within the scope of their skills.
Still have questions about what to expect from the best web design company? PromoAffilliates offers world class service and free consultation.