SEO for Small Businesses
SEO can be a pretty complex, frustrating subject. No one knows exactly what it is that Google is looking for, except Google itself. And even if you do somehow manage to figure it out completely, the guidelines will change not too long after. This makes SEO a never-ending affair of figuring, applying, then figuring all over again.
The worst part of this never-ending cat-and-mouse game is the fact that if you want any sort of success online, monetary or otherwise, then it’s absolutely necessary. Visibility on Google, the world’s most popular search engine, is vital to the success of any business that wants traffic. And SEO (search engine optimization) isn’t just important for doing business online. People use Google to find business on a local level too. You can no longer buy an ad in the paper and wait for people to come.
SEO for small business is especially important
If you’re the owner of a small business, then this becomes even more important. You’re competing against huge corporations that probably have entire staff working on this same thing for them. They can also dedicate large amounts of money to their Google listings.
But don’t lose hope yet. Because with a good understanding of SEO for small businesses, you can still compete with, and even surpass the big players. Keep in mind that huge budgets and lots of staff don’t necessarily mean better performance. But if you want to have any hope of making it against them, then you’d better know your SEO for small businesses.
Lucky for you, we at PromoAffiliates are here to make that a bit easier on you.
Some beginning notes on SEO for small businesses
Just a warning, there will be a lot of bootstrapping here. SEO for small businesses is pretty much done on a much smaller budget, if there even is one. Hiring a specialist to look after the SEO on your website for you can cost thousands. And if you have yet to even build your website, that’s thousands more.
And if you’re just starting your business, then you most likely don’t have that kind of money sitting around. Even if you’ve been pretty successful that’s still a lot of cash to part with. So learning to do SEO for small businesses can save you thousands. Furthermore, it falls right into the role of what a business owner should be doing. As captain of the ship, is it not your most important job to drive new users to your business?
However, as you probably already know, learning SEO for small businesses can be a bit challenging. But I’ve got some good news for you. You don’t need to take an expensive college course to learn it. Pretty much all the information you could ever need on SEO for small businesses can be found online. Even if you’re not computer-savvy, you owe it to your business to at least try.
Basics of SEO for small businesses
This first tip really isn’t a tip at all, but more like common sense. You should strive to make a good website, one that’s easy to interact with for your customers. If your website isn’t easy to use, it won’t matter if it’s at the top of Google’s listings. Too much difficulty will cause customers to lost interest and click away to something else. Making your site a breeze to navigate will keep the customer consuming at as fast a pace as they want.
But a good website is just the tip of the iceberg. Once your online presence exists, you need to make people know that you’re there. Of course, you also need to have the best product/service, but that should go without saying. And this is where SEO for small businesses comes in.
Once your website is up, regularly uploading great content will help keep you in the running for Google’s top spot. Content is not just what your customers or clients look for, but it’s also what Google looks for. This is probably the most important step, right underneath having a website at all. Website content isn’t just stuff for viewers to consume, but it’s also what drives SEO generation. Generally, the more content your website has, the more valuable it will be in the eyes of Google. And that’s the very foundation of SEO for small businesses.
What should your content be, you might ask. That’s entirely up to you. It can be blogs, pages to view things you have for sale, videos, etc. Or, it can be some mix of all of those.
One step past posting content
Sure you can just flood your website with content that’s just okay. But not only is that time-consuming for you, it’s also annoying to your customers. And that’s bas SEO for small businesses too. Therefore, it’s optimal for you to squeeze as much SEO as you can out of every single piece of content you put up. You do this by making your website’s content as SEO-friendly as possible.
Now, there’s a myriad of things that go into this, and you could spend days figuring it all out. And once you do, you can know that Google will eventually change it’s algorithms, making you have to find out all over again. An easier way to do this is to install some handy plugins for your WordPress website. SEO for small businesses is made a lot easier with a WordPress site. You can find a short list of some of my favorite tools and plugins here.
And while Google likes a good page setup, it enjoys consumer views even more. Frequency of page views, length of a stay on a page, shares, all of that is good. You could have the crappiest content page in the world, with everything Google hates. But if enough people came to it, you’d still nab their top spot.
That, in a nutshell, is SEO for small businesses right there. The learning curve is never-ending though, so the more you know the better.
However, if you’re the type that just doesn’t have the time or drive to learn web-building or SEO, then PromoAffiliates can cover you. We’ve been doing SEO for small businesses since our inception, and have built many startup websites. So if you’d rather let us handle the SEO for small businesses, then don’t hesitate to email!